Growing a marketing business in Japan
With a voracious & media saturated consumer culture, enjoying an unrivalled digital infrastructure, Japan should be any marketer's dream.
Yet, stiff competition from major domestic players such as Dentsu, a complex digital landscape, coupled with often impenetrable consumer and client behaviour, can make the nation an uncrackable nut for many international brands and marketing supremos.
On the evening of September 16 we will hear from a speaker who has proved the exception to the rule.
Using the evolution of Japanese media as a backdrop, James Hollow, President of Lowe Profero Japan, will share with us the evolution of his own marketing business, addressing the challenges and achievements he's faced in delivering consistently innovative and effective solutions to domestic and foreign clients and consumers alike. James will bring in his personal reflections on growing a business in Japan - how and when to take risks, how to recruit and nurture a hybrid team, how to grow a brand and profile, and the secrets of growth hacking - as well as how to get acquired favourably.
Speaker: James Hollow, President, Lowe Profero Japan
Current: Lowe Profero, 500 Startups, Growth Hacking Japan
Previous: Alien-Eye, Inc, WPP, Ogilvy & Mather Japan K.K.
Education: University of Oxford
Follow James on twitter: @jameshollow
James is currently president of Lowe Profero Tokyo, the digital arm of Lowe & Partners, leading brand & communications strategy for international brands in Japan, and taking Japanese brands out of Japan.
In 2004, he co-founded Alien Eye, a Tokyo-based independent digital agency, which he ran as CEO until its acquisition by Profero in 2013. He is also a mentor at 500 Startups - Silicon valley's most prolific accelerator program, supporting tech entrepreneurs build growth strategies for Japan - and set up Growth Hacking Japan, a thought-leadership program for Japanese founders on growing web & mobile businesses.
With a Masters Degree in Physics from Oxford University, and 3 years of training on the WPP Marketing Fellowship - a program to develop media neutral brand and marketing strategists - James describes himself as having a strong scientific and analytical background, which is combined with a dedication to creative thinking and inventiveness.
"Leading a multi-disciplinary digital marketing team I bring to bear a restless curiosity for Japanese culture, technology and the evolution of the web, as well a sense for products and services and how people engage with them. The child of two passionate teachers, I care a lot for education, working closely as an advisor for a learning technology company, serving as deputy chairperson on the board of trustees with the British School in Tokyo, and teaching courses for young professionals in Japanese. Academically I have a deep-seated preoccupation with the co-evolution of technology, mankind and nature, an area I explore in numerous ways, from reading widely around these fields, indulging in innovative and/or elegant new technologies, as well as through hobbies such as gardening, experimenting with urban-greening techniques, and trying to keep to a sustainable urban lifestyle in general. At home I dedicate myself to cooking delicious British food for my wife and two sons, camping and hiking in Japan's mountains, and nurturing a love for cricket".
This event on the evening of September 16 is not to be missed by anyone with an interest in marketing, consumer behaviour and entrepreneurship.
Many thanks to BCCJ Corporate member Compass Offices KK for hosting this event!
Paid reservation by September 9 17:00, after which there can be no refunds on cancellations. No-shows will be charged.
We do not accept cash at the door. 当日現金でのお支払いは固くお断り致します。
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Venue InformationCompass Offices, Meguro Habitat
4F MG Meguro Ekimae Bldg 2-15-19 Kamiosaki Shinagawa-ku
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