Reputation Capital: the most valuable global currency
Why reputation's the most valuable global currency and why companies need to invest in theirs!
From the soft power of nation states to the brand value of commercial products, reputation is supremely important.
Corporate reputations are carefully built and enriched over time; in the age of modern media, they can catastrophically implode overnight. So how does a firm create and manage a solid reputation? What is the impact of reputational loss? Why do some companies survive corporate scandals better than others? And, when afflicted, how can you chart the route to recovery?
Join our luncheon panel discussion on February 5, to discuss a game that we are all playing - whether we like it or not.
Moderated by Leo Lewis, Tokyo Correspondent for the Financial Times, our expert panel will reveal the key mechanisms that make and remake corporate reputations, providing an essential guide for how to protect your firm against corporate scandals.
Rupert is co-founder and global managing partner of Finsbury, and founding
director of Oxford University’s Centre for Corporate Reputation. He is a global expert on how reputations are created, sustained, destroyed and rebuilt. His work and views are regularly featured in major news outlets including the BBC, CNN, the Financial Times, The Wall Street Journal, and the Times of London. He is also co-author of The Reputation Game, a bestselling book drawing on his research at Oxford with case study examples from business, politics and the entertainment industry. Rupert's book “The Reputation Game”, will be published in Japanese by Nikkei Business Publishing in February 2018.
Michiyo Nakamoto is a freelance journalist living in Tokyo. She spent nearly 25 years as Tokyo correspondent for the Financial Times, writing about Japanese business, industry, finance, politics, social trends and more. Her interests include architecture, art, design, film, literature, music and photography.
This session is co-hosted by BCCJ Corporate Plus member, Finsbury
Event Coupons: **Platinum/Corporate Plus/Corporate/Entrepreneur members can use free seat coupons to attend this event. *** (Log in before booking your seat).
Cancellation policy: Paid reservation by January 26 Friday after which there can be no refunds on cancellations. No-shows will be charged. We can not accept cash at the door.
Dietary requirements: Lunch is included. Please let us know at the time of booking if you have any dietary requests.
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お申し込みとキャンセル・お支払い： お申し込みと同時にご送金をお願いいたします。締切り（1月26日）後のキャンセルはお受けできません。 お名前の変更は出来ます。
お食事： お食事に制限のある方 (ベジタリアン・アレルギーなど)は 必ずお申し込みと同時にお知らせくださるようお願いいたします。 締切日以降・当日の変更はお受けできません。
Venue InformationThe Peninsula Tokyo 3F Ginza Ballroom
1-8-1 Yurakucho Chiyoda-ku Tokyo
*Please let us know at the time of booking if you have any dietary requests.
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