Reputation Capital: the most valuable global currency

Feb. 5, 2018 12:00 - 14:00


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Why reputation's the most valuable global currency and why companies need to invest in theirs!

From the soft power of nation states to the brand value of commercial products, reputation is supremely important.

Corporate reputations are carefully built and enriched over time; in the age of modern media, they can catastrophically implode overnight. So how does a firm create and manage a solid reputation? What is the impact of reputational loss? Why do some companies survive corporate scandals better than others? And, when afflicted, how can you chart the route to recovery?

Join our luncheon panel discussion on February 5, to discuss a game that we are all playing - whether we like it or not.

Moderated by Leo Lewis, Tokyo Correspondent for the Financial Times, our expert panel will reveal the key mechanisms that make and remake corporate reputations, providing an essential guide for how to protect your firm against corporate scandals.



Rupert Younger
Rupert is co-founder and global managing partner of Finsbury, and founding 
director of Oxford University’s Centre for Corporate Reputation. He is a global expert on how reputations are created, sustained, destroyed and rebuilt. His work and views are regularly featured in major news outlets including the BBC, CNN, the Financial Times, The Wall Street Journal, and the Times of London. He is also co-author of The Reputation Game, a bestselling book drawing on his research at Oxford with case study examples from business, politics and the entertainment industry. Rupert's book  “The Reputation Game”, will be published in Japanese by Nikkei Business Publishing in February 2018.

Michiyo Nakamoto
Michiyo Nakamoto is a freelance journalist living in Tokyo. She spent nearly 25 years as Tokyo correspondent for  the Financial Times, writing about Japanese business, industry, finance, politics, social trends and more. Her interests include architecture, art, design, film, literature, music and photography.

Leo Lewis
Leo Lewis is the Financial Times’ Tokyo correspondent, appointed in 2015.
He covers financial markets, investment, banking and a broad sweep of Japanese industry from the largest corporate names to the microcap stocks that form the backbone of the country’s SME economy. Leo is a regular contributor to TV and radio broadcasts, providing analysis on Japan and the broader region. He is the co-author of Japanamerica - a book that investigated the globalisation of Japanese pop culture.


This session is co-hosted by BCCJ Corporate Plus member, Finsbury



Event Coupons: **Platinum/Corporate Plus/Corporate/Entrepreneur members can use free seat coupons to attend this event. *** (Log in before booking your seat).  

Cancellation policy: Paid reservation by January 26 Friday after which there can be no refunds on cancellations. No-shows will be charged.  We can not accept cash at the door.

Dietary requirements: Lunch is included. Please let us know at the time of booking if you have any dietary requests.

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満席です。Fully Booked

Venue Information

The Peninsula Tokyo 3F Ginza Ballroom
1-8-1 Yurakucho Chiyoda-ku Tokyo

*Please let us know at the time of booking if you have any dietary requests.


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Payment Options:

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Member Cost: ¥7,800

Non-Members Cost: ¥10,000