The UK's Image Before And After Brexit

June 20, 2018 12:30 - 14:00


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How Attractive Is The UK To Japan? A Major Study Of The UK's Image Before And After The Brexit Referendum

Eighteen months on from the referendum, how attractive is the UK for business, education and for tourism in the eyes of Japan? How are the Brexit negotiations affecting the UK's image?

The British Council commissioned surveys across the G20, including in Japan, with samples of over 19,000 young, educated 18-34-year-olds; the pool from which the future’s major decision makers will emerge.

The research was carried out both before and after the referendum, and it represents one of the biggest studies to date which measures international levels of trust and attraction towards the UK and how they have been affected by the Brexit decision.

If you're curious to find out the outcomes of this study and specifically what they mean for your business, then join us for a study session at the BCCJ office with Matt Burney, British Council Director for Japan.

Since the results of this surveys highlight both strengths and weaknesses in the UK’s image, we will discuss opportunities – and risks – that your business may have to address as you continue to trade with Japan.




1210 Doors open, brown bag lunch
1230 Study session begins
1345 Study session ends
1400 Doors close


Format: Study session

Soft drinks will be served

Please bring your own Brown Bag Lunch if desired!

This is a Members Only event. You need to Login first and book your seat.

Tickets will be served on a first come first served basis.








Venue Information

BCCJ Office
Ark Hills Front Tower RoP 2-23-1 Akasaka Minato-ku

Due to office security restrictions, reception will start at 1210 and attendees arriving after 1240 can not be admitted.
セキュリティの都合上 当日の受付はビル1階入口にて12時10分から12時40分までとさせていただきます。それ以降に到着されてもご入場できません。

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Access Map

Payment Options:

  • No Need To Pay

Member Cost: ¥0

Non-Members Cost: ¥0