The 7 Deadly Sins Of Selling In Japan

July 18, 2018 12:00 - 14:00


  • Online bookings are closed for this event.

Japan can be a frustrating market when it comes to getting sales results. The sales team seems to show promise but may fall short of expectations. While there may be excuses each week about why sales targets are not being achieved, solutions are not forthcoming.

The sales team leader should be addressing these shortfalls, but might not be sure how to identify or indeed fix the issues.

If any of the above sounds familiar, we have just the seminar for you . . .

According to Dr. Greg Story, the author of “Japan Sales Mastery” and the President of Dale Carnegie Training Japan there are seven critical points of failure when selling in Japan.

On July 18, Dr. Story will identify where these breakdown points occur in the sales cycle. More importantly, he will provide you with practical solutions for achieving sales targets.

This event is relevant to anyone from C-suite to shop floor.

About the speaker: Dr. Greg Story 

Dr. Story has been selling into Japan since 1988 and has lived here for 31 years. His book “Japan Sales Mastery” is the first book published in the last thirty years on selling in Japan. Dr. Story says:

"The majority of Japanese sales teams are underperforming relative to where they should be. The ability to address these failure points will differentiate the successful sales organizations in Japan, from those that will continue to struggle. Doing the same things in the same way produces the same results.  If sales results are to improve, then 7 breakdown points have to be addressed. The best time to start turning the sale’s results around is right now. Why would you wait?"




Event Coupons: Members can use free seat coupons to attend this event. *** (Log in before booking your seat) ***

Cancellation policy: Paid reservations by July 10 12:00 after which there can be no refunds on cancellations. No-shows will be charged.  We can not accept cash at the door.

Dietary requirements: A 3-course lunch is included. Please let us know at the time of booking if you have any dietary requests.

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お食事: お食事に制限のある方 (ベジタリアン・アレルギーなど)は 必ずお申し込みと同時にお知らせくださるようお願いいたします。 締切日以降・当日の変更はお受けできません。

Venue Information

ANA InterContinental Tokyo
B1F Aurora Room

*Please let us know at the time of booking if you have any dietary requests.

Venue link
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Payment Options:

  • Paypal
  • Bank transfer

Member Cost: ¥6,000

Non-Members Cost: ¥8,000