Travel Tourism Think Tank - Responsible Tourism

July 29, 2019 11:00 - 14:00


  • Online bookings are closed for this event.

Japan has become the world’s fastest-growing major travel destination
In 2016, having achieved the goal of drawing 20 million inbound tourists annually - a target initially set for 2020 - Japanese Prime Minister Shinzo Abe has doubled the target and is now aiming for 40 million foreign arrivals in 2020, and 60 million in 2030. Buoyed by a series of upcoming global events - the G20, the Rugby World Cup 2019, TICAD and the 2020 Tokyo Olympic and Paralympic Games - Japan is on track to succeed.
With such a sharp increase in foreign visitor numbers, though, comes heightened responses from the public, private and non-profit sectors - not to mention local communities. The country and its people are now grappling with the government’s plan to develop the industry into a new pillar of the economy even as over-tourism threatens to burden historical sites and infrastructure.
Just how can Japan balance the massive economic opportunity with social and environmental impact? Is the current situation really sustainable? How will the country's regions react and secure their piece of the pie? And what impact does this all have on the future of the country as a whole?
On July 29, the BCCJ will launch its Travel Tourism Think Tank, welcoming various Japanese and global industry players to analyse how businesses can leverage the nation's incredible tourism boom in a responsible way.
10 specialist booths confirmed, showcasing some of the hottest travel experiences & services in Japan from trend-setting organisations

  Camping with Soul


JTB Sky Hop Bus


Kagoshima Tourism






  Japan Travel KK


  Walk Japan


Japan National Tourism Organisation 




  Japan Tourism Agency

Who should attend?

Anyone in the travel and tourism industries, as well as anyone with an interest in Japan's plans for regional revitalisation. 

Update: Opening by Hiroshi Yamashita, Manager at JNTO (Japan National Tourism Organisation) Overseas Promotion Department. 

Hans Heijligers | CEO, IHG ANA Hotels Group Japan

IHG ANA Hotels Group Japan is the leading international hotel company in Japan with 32 hotels and nearly 10,000 rooms. Appointed to this role in January 2016, Hans oversees the operations and performance of IHG ANA brands including InterContinental Hotels & Resorts, ANA Crowne Plaza, Holiday Inn and ANA Hotels. Hans joined IHG ANA Hotels Group Japan in April, 2014 as Regional General Manager for West Japan and InterContinental Osaka. 
Hans Heijligers Full Bio

Ruth Marie Jarman | CEO, Jarman International KK

After running a small translation/interpreting operation in Japan, Ruth was invited to help build a new venture started by Space Design Inc. in 2000. As a next move, Ruth started Jarman International KK in 2012 as a resource for Japanese companies, local communities, etc., to better connect with and welcome internationals. Ruth currently serves as Director for the HRM Association, Expert for the Ministry of Reconstruction, Member of the Kanagawa Prefecture Revitalization Advisory Board and is an active member of FEW and Leadership 111.
Ruth Marie Jarman Full Bio

Naohiro Fukawa | Director at Tourism Shizuoka Japan

Naohiro Fukawa is Director of Tourism Shizuoka Japan, leading in prefecture development, capability training and PR/media relations since 2017. Naohiro focusses on strategising unique marketing activities to boost international tourism. Formerly, Naohiro was also a dynamic member of the Japan National Tourism Organization and ASEAN Promotion Centre for Trade, Investment and Tourism. He later expanded to international consulting as Executive Director of Tourism and Destination Marketing at Mile Post Consultants, Inc.
Naohiro Fukawa Full Bio

Muneyuki Okabe | CEO, MENEX Company Limted  

Okabe has been a TV journalist over 20 years, producing documentary programmes. He has been specialised in social issues including the revitalisation of local economies. He founded MENEX together with a group of Olympians and world champions in various outdoor sports. With the mission of revitalizing Japan’s rural areas through leading adventure tourism in Japan, MENEX opened The Expedition Hotel Zenagi in Nagiso town, Nagano. The town has increasingly gained in popularity amongst inbound tourists over recent years, and yet untouched nature remains intact. 
Muneyuki Okabe Full Bio


Adam Fulford | CEO, Fulford Enterprises (MODERATOR)

Adam was born in rural England and came to Japan in 1981. He and his company work mainly for NHK. He’s served as a language consultant for various NHK TV shows and supported in-bound tourism by serving as a community consultant for Nakatsugawa in Iide-machi (Yamagata) from 2014-2016. His ultimate objective is to record the personal memories of elderly people all over Japan, believing that their experience over decades of rapid change can serve as a valuable source of guidance for people in analogous circumstances all over the world.
Adam Fulford Full Bio


Paul Christie | CEO, Walk Japan

In 2002, a long-held yearning for rural life led him to a quiet village on the Kunisaki Peninsula in Kyushu, where he is raising his family of four sons and leading Walk Japan's Community Project. Paul was officially recognised as a farmer by the Japanese authorities in 2015 and has since expanded the arable land under his care 10-fold. In recognition of his work with Walk Japan and the Community Project, Paul was made a Cool Japan Ambassador in 2016. He was also made an All Nippon Airways Ambassador and Onsen Gastronomy Ambassador in 2017. Other posts he holds includes advisor at the Asia Pacific University in Beppu, and at Taketa and Kitsuki Cities in Oita Prefecture.
Paul Christie Full Bio


Lori Henderson MBE | Executive Director, BCCJ

As Executive Director of the BCCJ, Lori Henderson is responsible for the leadership, general management, and communications strategy of the organisation. She is an active advocate for Diversity and Inclusion, responsible business and talent pool development in Japan, with a particular view towards the Tokyo 2020 Olympics and Paralympics and the 2019 Rugby World Cup.
Lori Henderson Full Bio


Agenda (TBC)

10:45          Doors open
11:00          Opening
11:15          Panel discussion #1
12:00          Lunch
12:30          Table discussion
13:00          Panel discussion #2
13:45          Closing
14:00          Doors close 


This seminar event comprises panel discussions, group discussions, and a plated lunch.

Event Coupons: Members can use free seat coupons to attend this event. *** (Log in before booking your seat) *

Please let us know at the time of booking if you have any dietary requests.

Deadline for registration, payment and cancellation is July 22 15:00.

There can be no refunds after this date. 

お申し込みとキャンセルの締め切りは 7月22日 15:00 です。必ず事前予約とご送金をお願いいたします。締め切り後のキャンセルはお受けできません。ただし、お名前のみの変更は可能です。


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満席です。Fully Booked


Venue Information

Tokyo American Club, Room Manhattan
2-1-2 Azabudai Minato-ku
Venue link
Access Map

Access Map

Payment Options:

  • Paypal
  • Bank transfer

Member Cost: ¥6,500

Non-Members Cost: ¥8,500