Bond is GREAT
Oct. 29, 2015
SPECTRE, the 24th James Bond adventure launches in cinemas worldwide from October 26. To celebrate, VisitBritain has launched a global "Bond is GREAT Britain" film tourism campaign in partnership with Sony Pictures Entertainment and Metro-Goldwyn-Mayer Studios to motivate even more international visitors to come to Britain.
"We know that the link between tourism and film is a potent one. Recent films have demonstrated that they deliver a real increase in visitor numbers with just under half of our potential visitors to Britain wanting to visit places they have seen featured in films or TV so we are doing everything we can to capitalise on this ‘set-jetting' phenomenon. That's why we are working hard to encourage and inspire more people to holiday in Britain through our ‘Bond is GREAT Britain' campaign, leading to a measurable increase in international visitor numbers and visitor spend across the nations and regions of Britain."
As part of this year's Bond is GREAT campaign, 007 fans from around the world will also have the chance to enter an exclusive online competition at visitbritain.com/spectre to live the Bond lifestyle in Britain - the prize includes a chauffeur driven Aston Martin, private visit to Madame Tussauds and a stay at one of the exclusive Radisson Blu Edwardian Hotels. There's also a ‘Bond is GREAT' advert featuring clips from previous Bond movies and exclusive SPECTRE footage on VisitBritain's YouTube site.
Inbound tourism is worth £26.2 billion a year to Britain and our culture and heritage is one of the main attractions for global visitors. SPECTRE provides a great international showcase for some of Britain's iconic locations. The scope of Britain's historical and cultural tourism offer along with its film expertise including its production talent and facilities, have been drawing film-makers to Britain for years.