The BCCJ Welcomes David Beckham to Japan

Sept. 30, 2016

On the evening of September 28th, 2016, the BCCJ team and students from the British School in Tokyo (BST) gathered with great anticipation at Narita Airport, to welcome UK football legend David Beckham back to Japan!

It was the first time in ten years that Beckham had visited the country, so excitement levels were high. The former Manchester United superstar was received with loud cheers and happy faces, and kindly stopped to sign autographs and take photos with his adoring fans.

The following day in Tokyo, the BCCJ and 30 very excited BST students, chosen by lottery, attended a charity football game in Tokyo's Kachidoki area, to celebrate Kumamoto's youth team who made it to the finals of a national competition.

The BST students demonstrated their support and sporting spirit by cheering on the young Japanese players, calling out to Beckham who was also watching from the sidelines, and enthusiastically waving flags and hand-made banners.

The BCCJ, which has delivered a global sports events programme since 2012, was delighted to support this special and unexpected visit - and to promote youth sports exchange between the UK and Japan.



Positioned at the heart of sport, business, government and community, the BCCJ's Global Sporting Events programme, supported by the British Embassy Tokyo, will continue to deliver:

• A platform to “make Japan the winner”
• Valuable lessons learned from London 2012 & RWC 2015
• Access to UK business, management, event experience
• Regular events, briefings, webinars, reports
• Community, volunteer, CSR initiatives
• Insights into utilising sport as a catalyst for social change in Japan
• A programme for organisers, communities, businesses from the UK & Japan to “win together”.

The BCCJ urges more Japanese and British companies to get involved in the GSE Champions network, and to utilize the exclusive networking opportunities created by the BCCJ events platform. 

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